Something New
Over 18 months in the making and thoughtfully crafted in Ireland, the Florēre Conditioning Hair Mask is a rich conditioning treatment designed to make your hair flourish. Join the waitlist to enjoy exclusive 48-hour early access, introductory launch pricing, and a first look at the new Florēre collection before anyone else.
Made in Ireland
Who it's for
You know the days. The ends that feel like straw by Wednesday, the frizz that turns up the second it rains, the colour you love that leaves your hair a little thirsty.
We made Florēre for that hair, and for the woman attached to it. The one who looks after everyone else and would quite like ten quiet minutes and a head of hair that behaves. Dry, damaged, colour-treated, heat-tired, or just craving a bit of softness back. This is the deep drink of water your lengths have been asking for.
If that sounds like you, you are exactly who we made it for. x
This is for you if
The Mask
Florēre, meaning to flourish, has been created to give you your best hair. The Florēre Conditioning Hair Mask is a deeply conditioning treatment created to replenish moisture and restore softness without weighing hair down.
Formulated with conditioning oat peptide, botanical oils and deeply moisturising ingredients, it helps replenish moisture, tame frizz and enhance natural shine while leaving hair feeling silky, healthy and easy to manage. Delicately fragranced with notes of ripe wild strawberry, soft jasmine blossom and warm amber, every use transforms your hair routine into a luxurious moment of self-care.
Thoughtfully formulated and made in Ireland, it's designed to become the ritual your hair looks forward to.
A note from us
For more than 18 months, we carefully refined every detail of this formula, balancing performance with the luxurious experience we wanted your hair wash days to become.
Proudly made in Ireland, the Florēre Conditioning Hair Mask marks the beginning of an exciting new chapter for our haircare collection. We cannot wait for you to be one of the first to experience it.
Claire, Ellen & Danielle
More than a waitlist
We are hosting two virtual focus groups, ten women in each, to help shape how Florēre lands. And one in-person session in Limerick for our Ireland-based inner circle, the women who have been with us from the start. Joining the waitlist puts you in the mix.
Ten women in each, helping shape how Florēre lands.
In person, for our Ireland-based inner circle.
Those who have been with us from the very beginning.
The Inner Circle
What happens next
A welcome note from us, a 3-minute survey to help shape the launch, and your WhatsApp invite.
A warm hello from us, the moment you join.
A few quick questions to help shape the launch.
Your way into the inner circle on WhatsApp.
All in your inbox within a few minutes.
Lovely to have you, lovely. Florēre is yours to see before anyone else.
All in your inbox within a few minutes.
Join the WhatsApp inner circle